Destination Cleveland Launches New National Ad Campaign
"Believing Changes Everything"
Cleveland, OH -
Destination Cleveland, which promotes tourism to the region, announced Friday that it was launching a new national ad. The ad, dubbed "Believing Changes Everything," is one of five created by United for Local, a collaborative campaign between the NFL and its 32 clubs that aims to highlight the positive impact of football on communities across the country.
The Cleveland ad features a young boy named Jayden, who dreams of playing in the NFL. With the support of his coach and community, Jayden works hard to achieve his goal. The ad ends with Jayden scoring a touchdown in a packed stadium, surrounded by cheering fans.
"This ad is a celebration of the power of believing in yourself and your dreams," said David Gilbert, president and CEO of Destination Cleveland. "It shows how football can bring people together and inspire them to achieve great things."
The ad will air on national television and digital platforms throughout the NFL season. It will also be featured on Destination Cleveland's website and social media channels.
"We are excited to partner with the NFL on this important campaign," said Gilbert. "We believe that this ad will help to showcase Cleveland as a vibrant and welcoming city, and will inspire people to visit our region."
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